About Us

At Not Just Aunties, we believe joy is something worth celebrating, in all the ways it shows up.
Whether you’re curled up in soft pink pyjamas with your favourite book, standing on the sidelines with cold hands wrapped around a hot cup of coffee, planting pumpkin seeds in muddy wellies, or diving into a new hobby that feels a little bit magical… we see you.

Joy looks different for everyone, and that’s exactly what makes it special.
We design with that spirit in mind: warm, thoughtful creations inspired by the real, everyday moments that make life feel brighter.

Because joy doesn’t have a single look.
It doesn’t have a right or wrong way.
It simply has your way.

And that is always worth embracing.

We create our designs with a gentle heart and an open hand.  Thoughtful pieces are made to celebrate the little things that make you smile, lift your day, or remind you of who you are when the world gets noisy. Each product is crafted with warmth, intention and a sense of quiet delight, bringing comfort, encouragement and a touch of beauty to your everyday life.

We want you to feel welcomed here.
Whether you’re bookish or outdoorsy, glittery or grounded, soft and cosy or bold and muddy.
Whether your joy comes from reading, gardening, cheering for your team, taking long walks, collecting tiny treasures, starting new crafts, drinking good coffee, or simply taking a moment to breathe.

Your happiness matters.
Your passions matter.
Your little rituals matter.
And we’re here to celebrate them with you.

Not Just Aunties is a small brand with a big heart.  It's a place where joy is taken seriously, everyday magic is encouraged, and the things that make you you are treated with kindness and appreciation.

Here’s to your cosy moments, your messy moments, your bright moments, your quiet moments, and everything in between.

Warmly,

Sarah
Founder & Creative Lead, Not Just Aunties

What Makes Us Different...

💜 Joyful Living, Thoughtfully Designed

Everything we create begins with the belief that everyday life is filled with moments worth honouring.
The quiet ones, the chaotic ones, the cosy, muddy, thrilling or peaceful ones, 
each piece is designed to uplift, encourage and bring a little spark of joy to your day.

🌍 Joy for Every Kind of Soul

We design for gardeners, readers, football fans, train enthusiasts, coffee lovers, crafters, collectors, busy parents and students.
For anyone who finds happiness in the little things.
Joy isn’t one-size-fits-all, and neither are our designs.

🎨 Original Artwork with Personality

Every design is created in-house with care, creativity and character.
From soft, romantic illustrations to playful slogans and nostalgic throwbacks,
our collections are made to feel personal, expressive and full of heart, never generic.

♻️ Made Sustainably, Created Just for You

We proudly print to order to reduce waste and produce more consciously.
Your item isn’t mass-produced or sitting on a shelf —
it’s made individually, just for you, with quality and intention behind every piece.

🌈 A Celebration of Everyday Magic

Not Just Aunties may have started as a small idea,
but it has grown into a joyful celebration of people who embrace the things that make them smile, however simple, messy, cosy or unexpected they may be.
Your passions, your rituals, your hobbies… they matter.
And we’re here to honour them with designs that feel warm, human and beautifully joyful.