Privacy policy
Privacy Policy
Last updated: 2 June 2026
This Privacy Policy explains how Not Just Aunties collects, uses and shares your personal information when you visit or make a purchase from notjustaunties.com.
Who we are
Not Just Aunties is an online store selling T-shirts, mugs, coasters and joyful everyday gifts.
If you have any questions about this Privacy Policy or how your personal information is used, please contact us at:
Personal information we collect
When you visit our website, we may automatically collect certain information about your device and how you use the site. This may include your web browser, IP address, time zone, cookie information, the pages or products you view, the websites or search terms that referred you to us, and how you interact with the site. We refer to this as Device Information.
We collect Device Information using technologies such as:
Cookies, which are small data files placed on your device.
Log files, which track actions on the site and collect information such as your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
Web beacons, tags and pixels, which are electronic files used to understand how visitors browse the site.
When you make a purchase, attempt to make a purchase, contact us, or sign up to receive marketing, we may collect information including your name, billing address, shipping address, payment details, email address, phone number, order details and any messages you send to us. We refer to this as Order Information.
When we refer to Personal Information in this policy, we mean both Device Information and Order Information.
How we use your personal information
We use your personal information to:
Process and fulfil your orders
Arrange production, delivery and shipping
Send order confirmations, updates and customer service messages
Respond to enquiries and support requests
Screen orders for potential risk or fraud
Improve and optimise our website and customer experience
Understand how customers browse and interact with our store
Provide marketing or advertising where allowed by law and in line with your preferences
Invite customers to leave reviews, where applicable
Comply with legal, tax, accounting and regulatory obligations
Sharing your personal information
We share your personal information with trusted third parties who help us operate our business and provide our services.
For example, we use Shopify to power our online store and process orders. You can read more about how Shopify uses personal information in Shopify’s own privacy policy.
We use print-on-demand and fulfilment partners, including Printful, to produce and ship customer orders. This means relevant order and delivery information may be shared with them so they can make and send your items.
We may share payment information with payment providers used through our store, such as Shopify Payments, PayPal or other payment services available at checkout.
We may use Google Analytics and other analytics tools to understand how customers use our site and to improve the shopping experience.
We may use advertising and marketing services such as Google, Meta, Pinterest or similar platforms to help us understand performance, show relevant content, or promote Not Just Aunties.
We may also share your information where required to comply with legal obligations, respond to lawful requests, protect our rights, or prevent fraud.
Google Customer Reviews
We may participate in Google Customer Reviews. If you make a purchase from Not Just Aunties, you may be given the option to receive a review survey from Google about your shopping experience.
If you choose to opt in, limited order information may be shared with Google so they can send the review invitation. This may include information such as your email address, order number, country and estimated delivery date.
Google handles any information it receives in line with its own privacy policy.
Marketing communications
If you sign up to receive marketing emails from us, we may use your email address to send you updates, product news, offers, collection launches and other Not Just Aunties content.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us at sarah@notjustaunties.com.
We will not sell your personal information.
Cookies
We use cookies and similar technologies to help our website work properly, remember your preferences, understand how visitors use the site, improve the shopping experience, and support marketing or advertising where applicable.
Some cookies are necessary for the website to function, such as remembering items in your basket or allowing checkout to work properly. Other cookies, such as analytics or marketing cookies, may be used to understand website performance or show relevant content.
You can control or disable cookies through your browser settings. Please note that some parts of the website may not work properly if cookies are disabled.
For more information about cookies and how to disable them, you can visit:
http://www.allaboutcookies.org
Behavioural advertising
We may use your personal information to provide relevant marketing or advertising, where allowed by law and in line with your preferences.
You can learn more about how targeted advertising works by visiting the Network Advertising Initiative:
https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising using the links below:
Google: https://www.google.com/settings/ads/anonymous
Facebook: https://www.facebook.com/settings/?tab=ads
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some targeted advertising services through:
Your rights
If you are located in the United Kingdom, European Economic Area or another region with applicable data protection rights, you may have the right to:
Access the personal information we hold about you
Ask for your personal information to be corrected or updated
Ask for your personal information to be deleted
Object to or restrict certain types of processing
Ask for a copy of your personal information
Withdraw consent where we rely on consent
Complain to a data protection authority if you are unhappy with how your data has been handled
If you would like to exercise any of these rights, please contact us at:
Please note that we may need to keep certain information where required for legal, tax, accounting, fraud prevention or order fulfilment reasons.
Legal basis for processing
We process your personal information where it is necessary to fulfil a contract with you, such as processing and delivering your order.
We may also process your information where we have a legitimate business interest, such as improving our website, preventing fraud, responding to enquiries, or understanding how customers use our store.
Where required, we will ask for your consent, such as for certain marketing communications or non-essential cookies.
We may also process your information where required to comply with legal obligations.
International transfers
Because we use service providers such as Shopify, fulfilment partners, analytics tools and marketing platforms, your personal information may be transferred, stored or processed outside the United Kingdom or Europe, including in Canada, the United States or other countries.
Where this happens, we rely on appropriate safeguards provided by our service providers and applicable data protection laws.
Data retention
When you place an order through Not Just Aunties, we will retain your Order Information for our records unless and until you ask us to delete it, subject to any legal, tax, accounting, fraud prevention or business record requirements.
We may also retain customer service messages and related information for as long as reasonably necessary to respond to enquiries, manage orders, and keep accurate business records.
Do Not Track
Please note that we do not alter our data collection and use practices when we receive a Do Not Track signal from your browser.
Children’s privacy
Not Just Aunties is not intended for children. We do not knowingly collect personal information from children.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, legal requirements or privacy practices.
Any changes will be posted on this page with an updated “Last updated” date.
Contact us
If you have any questions about this Privacy Policy, your personal information, or how we use your data, please contact us at: