Welcome to Not Just Aunties

Not Just Aunties began with a simple idea: joy doesn’t have to look a certain way, it just has to feel good in real life.

This brand isn’t about perfection or picture-perfect moments. It’s about real life. The kind where joy might look like clutching a hot chocolate at a chilly football match, laughing with friends and family, or the simple comfort of pulling on a familiar T-shirt that feels good, so you can get on with enjoying your day.

Our designs are made for those moments. Soft, comfortable pieces you actually want to wear, whether you’re out and about, staying in, or somewhere in between. Clothing that fits into your life without asking you to be anyone other than yourself.

Not Just Aunties is about joyful living in all its forms. Quiet moments count. Loud ones do too. Sometimes joy is a deep breath and a calm morning. Other times it’s giggling at a comedy show or enjoying a mug of coffee and a book at your favourite café. 

It's about finding comfort, wherever you are.

This space is here to share a little more of that spirit. It’s a feeling that runs through everything we create, from our clothing to other thoughtful pieces that make everyday moments feel a little warmer and brighter.

From time to time, we’ll post thoughts, updates, and reflections about everyday joy, comfort, and the stories behind what we create. Nothing polished for the sake of it. Nothing overwhelming. Just things that feel honest and worth sharing.

Thank you for being here, for supporting a small brand, and for choosing pieces designed to be worn, loved, and lived in, wherever life takes you.

And yes, joy absolutely counts even if you’re cold, slightly windswept, and holding a takeaway cup.

Not Just Aunties